Thursday 21 May 2015

Role Of Social Media In Today's World

In today’s world each and every individual is involved in social, political or economic activities to contribute their share towards making society a better place to live. And with these progressive activities there are many channels which help you to reach out your voice to a larger scale of audience and share your thoughts. There are nowadays many sources available to speak out your mind, but, one the quickest and easiest platform consists of social media websites.  With various social media platforms like Facebook, Twitter, video sharing sites like YouTube, blogs as well as individual websites, online activities has never been such widespread and less demanding.

The spreading of information or knowledge on a social media platform is so reckless, that before the news or announcements or press release are published the audience are already aware of the news through the social media sites. It gives the freedom to the people to read like share what they feel is right according to their understandings amongst others. Activates done on social media pages consists more of spreading to as many audiences as it can rather than just waiting for its consequence. It also identifies the strength and importance of the original subjects, therefore making it more audience engaging rather than just a formal appeal.

Activities done on social media platform are very much cost effective and also helps to spread your interests, knowledge to people of same interest and build an appealing followers community. There are various ways involved through which you can share your content online depending on the audience you want to target for your page. For.e.g. for making more interactive or conversational one, you must introduce questions and try to engage your audience. If you want to redirect your viewer to your websites or any particular links you can write blogs or articles which are catering your topics and sharing quality information.


Not only common people even celebrities and their followers/fans are using social media pages to share their insights, thoughts, and ideas on the concerned topics. The celebrated actor Angelina Jolie is associated with many support causes and has her own social media pages and websites related to her social cause. Another actor in the league is Jack Johnson, who has his website which is serving to the social cause of the society. Not only the actors but even entrepreneurs have been widely involved in these activities. Entrepreneurs like Andrew Mangino, co-founder of the Future Project has initiated a lot of social activities and promotes about his support cause “Dream Directors” which is for kids to encourage them to dream big. Dr P Mohamed Ali, Oman who has won many awards and honors for his great contributions in the field of construction and infrastructure has his support website which is created by his followers/ fans. Hence, it won’t be wrong to say that, social media is the next big thing which has gained tremendous interest amongst the people especially the youth to share and speak out their minds.  

Growth of Entrepreneurship in UAE

The new trends in entrepreneurship and the market status show a lot of scope for all the aspiring entrepreneurs to set or launch their business in gulf. There has been remarkable growth observed in the field of construction, infrastructure as compared to oil and gas sector. The government of the Middle East are undertaking and planning various strategies which involve boosting the financial status of the countries in the GCC. It therefore also indicates that the government is adding more interest to attract the upcoming entrepreneurs towards other sectors instead of just oil and gas industry. In the upcoming Dubai World Expo, which is to be held in 2020, the major aspect of the expo is to showcase the growth and future in various other industries like tourism, construction, infrastructure to attract more foreign investors to invest and provide a wider vision of the Middle Eastern countries. Other than this, GCC has also seen great growth in the list of Indian entrepreneurs who have shown great interest in starting up their business here and are currently among the richest businessmen in the gulf. 

Other major attractions for the entrepreneurs also include various schemes in which they can invest Khalifa Enterprise, to learn more about training and entrepreneurial programs for the budding entrepreneurs and small sector businessmen. Also, there are other business development sectors in countries like Dubai, which provide great learning’s for the native entrepreneurs on how to develop their small business or projects. Many researchers have also quoted that there has also scope of growth seen and observed in offbeat industries like trade, fashion, technology and more among the Middle East entrepreneurs

Amongst all this technology has been the favorite sector of many investors in the GCC.  Entrepreneurs are now being more responsible and considerate to use social media as one of the major promotional platforms.  In the upcoming years, there are wide opportunities waiting for people who want to invest in the tech business in the Middle East. Other than these new sectors, construction and infrastructure has always been the favorite markets for the entrepreneurs. Some of the leading and successful businessmen like Dr P MohamedAli have contributed a lot in the field of construction and infrastructure in Oman. His leading construction company Galfar Engineering has delivered some of the famous construction projects and this has seen great growth in the financial sector but also in the employment opportunities too. Due to all these developments Middle Eastern countries have seen great developments, which has been achieved with great contributions and help of entrepreneurs like Dr P Mohamed Ali